Run Your Entire Roofing Business For One Price $49.95/mo
Everything a roofing contractor needs - estimates, proposals, contracts, payment links, satellite measurement tools, 6 AI tools, insurance claims, CRM, invoicing, crew scheduling, follow-up automation, reviews, SEO, voice AI, booking page, and more. all the tools. One login. One price. Built by someone who has actually been on the roof.
Photo SEO Tools - prepare job photos for local marketing. $99/mo value.
✓
CRM, Scheduling, Crew, Time Tracking — full business operations. $89/mo value.
✓
Exterior Services Calculator - gutters, pressure washing, house wash, and add-on services.
Total free trial value
$1,100+
No credit card required — 14 days free
InstaMeasure — Free Roof ScansAI Scope WriterInstant EstimatesPayment LinksDigital ContractsInsurance Claim ReportsCrew SchedulingTime TrackingCRM Built InReputation EngineGMB Post GeneratorAI Damage NarrativesPressure WashingGutter EstimatingPhoto SEO ToolsRank TrackerInstaMeasure — Free Roof ScansAI Scope WriterInstant EstimatesPayment LinksDigital ContractsInsurance Claim ReportsCrew SchedulingTime TrackingCRM Built InReputation EngineGMB Post GeneratorAI Damage NarrativesPressure WashingGutter EstimatingPhoto SEO ToolsRank Tracker
InstaMeasure Technology
Roof Measured. In Seconds. Built In.
Type an address. The roof outline draws itself. Square footage, pitch, and perimeter calculated automatically. One click pushes everything into your estimate.
InstaMeasure is built into the roofing workflow. Availability, usage, and plan limits are shown in your account and checkout settings.
Satellite measurement workflow included with your plan
1
Type the address — map zooms to the property instantly
2
Roof outline draws itself — AI detects the building from 4 data sources automatically
AI pitch detection · 5-source building detection · obstacle deductions · pushes to estimate
Workflow Consolidation
One Subscription. One Connected Workflow.
Capability
EstimatorPRO
Typical Tool Stack
Monthly Price (Starter)
$49.95
Varies by plan + per-seat add-ons
Satellite Roof Scans
Built in
Often a separate measurement product
Instant Estimates
✓
Often included in measurement-first tools
Proposals
✓
Often included
Digital Contracts + Signatures
✓
Often a separate product or extra cost
Invoicing + Payment Links
✓
Often a separate product or extra cost
Google Review Engine
✓
Typically a separate reputation tool
GMB Post Generator
✓
Typically a separate marketing tool
SEO + Rank Tracker
✓
Typically a separate SEO tool
Exterior Services Calculator
✓
Often handled manually or omitted
Insurance Claims Tracker
✓
Often a separate workflow
CRM + Scheduling + Crew
✓
Coverage varies by platform
Time Tracking
✓
Often a separate product or extra cost
AI Scope Writer
✓
Typically requires separate tools or upgrades
Insurance Claim Reports
✓
Often a separate workflow
Annual Cost (Starter plan)
$599/yr
Multi-tool stacks often run higher once seats & add-ons are included
Capability comparison is generalized across typical roofing-tool stacks. Exact features, pricing, and bundling vary by provider, plan, region, and contract terms. This table does not identify any specific competitor and does not imply affiliation, endorsement, or feature absence for any specific provider.
Who We Are
Built by Someone Who's Actually Done Your Job
Winston Marsden didn't learn the trades from a software manual. He worked them. Roofing at 16 and 17, then ran his own roofing company in his early 20s. He's done painting, drywall, and exterior work. He knows what it costs to underbid a job, chase a check, and lose a Saturday to paperwork.
In his late 20s he shifted into marketing and web design. In 1999 he founded Pascat Graphics & Marketing. For years he kept doing roofing, exterior work, and whatever else it took to keep the marketing company growing. He built websites and ran campaigns for roofing companies, painters, and exterior contractors — always working directly alongside the trades.
That's why he built Roofing EstimatorPRO. Not because it seemed like a good market — because he's been on the roof, in the crawlspace, and on the job site. He's seen what these businesses struggle with from the inside. This tool fixes those exact problems.
'99
Founded by Winston
35+
Tools built in
Lower
Stack cost
Built in
Satellite workflow
Why This Tool Is Different
Built by someone who's worked roofing, painting, drywall, and exterior work — not just marketed them
25+ years working directly alongside contractors as their marketing partner
InstaMeasure satellite measurement features are built into the workflow
Payment links built in — money goes directly to YOUR account, we never touch it
Proposals, contracts, and digital signatures all in one place
Exterior services calculator - gutters, pressure washing, house wash, and add-on quoting
Full growth engine — reviews, GMB posts, SEO, rank tracker, competitors
Your data is yours — export everything anytime
Real support from real people who know your industry — call 434-207-2831
Everything Included
Run Your Entire Business From One System
all the tools to run, grow, and profit from your roofing business. One login. Core tools included, with optional add-ons where configured.
Free Credits Included
🛰
InstaMeasure Satellite
Type address - AI detects the roof from building data sources. Square footage, pitch, and perimeter calculated automatically. Usage limits are shown in your account.
Address typed — map zooms to property instantly
Roof outline auto-detected from 4 building data sources simultaneously
AI estimates pitch from footprint shape and local building patterns
Square footage, pitch, perimeter, waste all calculated
Obstacles (chimney, HVAC, skylights) detected and deducted
One click sends everything to your estimate
Usage limits and available upgrades are shown in your account
📐
Instant Estimates
5-step wizard: customer, job details, measurements, materials, proposal. Full material takeoff auto-calculated from your squares.
Enter squares, select material type, set waste %, overhead, profit margin
12 roof types supported including metal, tile, slate, TPO, EPDM
Tear-off layers, dumpster, permit costs built in
Bid Summary tab shows full breakdown with your margin
Save, duplicate, export to CSV
📄
Proposals
Branded proposals with your logo, license, and insurance. Auto-populated from your estimate. Looks like it came from a $500/hr design firm.
Enter scope, materials, warranty, timeline, payment terms
Auto-populates your company logo, license #, insurance info
Print, email, or share a link directly to customer
Professional branded format — builds trust, closes deals
📝
Contracts + Digital Signatures
15-section roofing contracts. Customer signs on your phone at the door or via text link from anywhere. Digital signatures built in — no third-party service needed.
15 sections: scope, materials, schedule, compensation, payment schedule, warranty, liability, cancellation, property protection, permits, change orders, cleanup, mechanic's lien disclosure, dispute resolution, right of rescission, and signatures
Digital signature capture on your phone at the door
Remote signing — text a link, customer signs from anywhere
Built-in signatures — no third-party service or monthly fee needed
Payment Links
💳
Invoices + Payments
Create invoice, click Send with Pay Link, customer pays by card. Money hits YOUR Stripe account directly. Same day. We never touch your money.
Line item invoices with tax and discount
Connect your own free Stripe account in Company Setup
Send with Pay Link — secure Stripe checkout sent to customer
Customer pays by card — money goes directly to your bank
Track paid, unpaid, overdue invoices
Email invoice directly from the app
Each contractor has their own separate Stripe — funds never mix
👥
CRM
Full customer database with contact info, job history, lead status, and notes. Search and filter your entire client list instantly.
Full customer database — contact info, address, job history, notes
Lead status tracking: prospect, estimate sent, scheduled, in progress, complete
Filter by all, leads, active, completed
Ties into estimates, invoices, proposals, scheduling automatically
Export to CSV anytime
📅
Scheduling + Crew
Schedule jobs, assign crews, set priorities. Export to Google Calendar. Today's jobs show on dashboard automatically.
Schedule jobs with crew, date, time, scope, priority
Export to Google Calendar (.ics)
Crew roster with name, role, phone, hourly rate
Subcontractors with specialty, rate, insurance info
Everyone appears in dropdowns throughout the app
Today's jobs on dashboard automatically
⏰
Time Tracking
Clock crew in/out by job. Overtime auto-calculated at 1.5x. Know your real labor cost on every project — not just your estimate of it.
Log hours per crew member per job
Regular and overtime hours — OT calculated at 1.5x automatically
Weekly summaries and gross pay per employee
Export timesheet to CSV
Know your actual labor cost vs what you estimated
📷
Job Photos
Before and after photos per job. Generate branded social media images for Instagram and Facebook automatically from every job.
Full claim management with line items, RCV/ACV/O&P calculations, AI-written damage narratives, and printable carrier-ready reports. Not available anywhere else.
Line item scope of loss with category grouping and unit pricing
Auto-calculates RCV, depreciation, deductible, O&P, and net ACV
AI writes professional damage narrative from your job data
Printable carrier-ready report with signature blocks
Matching materials legal language included automatically
8 claim statuses from Filed through Paid or Denied
⭐
Review Engine
Send review requests by SMS or email after every job. Track who responded. Build your Google rating on autopilot.
Send SMS or email review requests after job completion
Pre-built templates with your business name and review link
Track who you requested, who responded, who reviewed
Auto follow-up schedule: Day 1, Day 3, Day 7, Post-job
Reputation management built in — no separate subscription needed
📍
GMB Post Generator
Auto-generate Google Business Profile posts from completed jobs. Copy and paste into GMB in 30 seconds. Post 4-8x/month like the top-ranked roofers do.
Post types: completed job, promo, roofing tip, before & after
Generates full post with location-optimized hashtags
Copy and paste into Google Business Profile — 30 seconds
Best posting times and frequency guide built in
📷
Photo SEO Tools
Rename job photos with SEO-optimized filenames and captions so they are better prepared for local search and Google Business Profile posting.
Upload photos - app renames with SEO filenames automatically
Format: roof-replacement-richmond-va-after-1.jpg
Auto-generates Google-friendly captions
Prepares files for Google Business Profile and local SEO workflows
Photo SEO built in - no separate tool needed
📈
Rank Tracker + Competitors
Track your Google rankings for roofing keywords. Log competitors and get threat assessments. Know who to outmarket and how.
Add keywords and log your current Google position
Track Google Organic, Maps Pack, and Ads separately
Trend indicators show if you're moving up or down
Log competitors with review count, rating, posting frequency
Automated threat level: High/Medium/Low per competitor
Built-in strategy guide: how to outrank every type of competitor
Upsell Module
🏡
Exterior Services Calculator
Gutters, pressure washing, house wash, concrete, deck/fence, gutter cleaning. Upsell the same customer. Same visit. 40-60% larger ticket.
Gutters & downspouts — by linear foot, style, material (aluminum/steel/copper/vinyl)
Pressure washing — roof, house/siding, driveway, sidewalk, deck/fence by sq ft
Wash packages: basic rinse, standard, soft wash, hot water, premium
Gutter cleaning by linear foot, stories, debris level
Add directly to current roofing estimate — combined quote
Built into the same estimate workflow for cleaner add-on quoting
🔔
Follow-Up Automation
Day 1, Day 3, Day 7 follow-up templates. Auto-creates reminders after every estimate sent. Never let a hot lead go cold again.
Pre-built templates: Day 1 confirm, Day 3 check-in, Day 7 urgency, post-job review
Auto-creates follow-ups after estimates sent and jobs completed
Overdue follow-ups highlighted in red
Editable templates with {name}, {review_link} variables
Conversion rate tracking built in
AI-Powered
🤖
AI Scope Writer
Describe the job in plain English and AI writes a professional scope of work. Refine it back and forth — shorter, longer, insurance language, carrier-ready format — until it's exactly right.
Conversational — type naturally, AI understands context
Refine with plain commands: "make it shorter," "add warranty language," "this is an insurance claim"
Carrier-ready format for insurance scopes
One click applies the scope to your proposal
AI credits included with every plan (75/day Starter, 300/day Pro)
AI-Powered
📋
Field Mode + Job View
Full job management from your phone on the job site. Photos, notes, checklists, timelines, tasks, and payment requests — all tied to the job.
Before/after photo capture with annotation tools
Field notes and job timeline with timestamps
Pre-job checklist — make sure nothing gets missed
Send payment request by SMS or email from the job site
Full job history: docs, photos, notes, tasks in one place
Team Management
👥
Multi-User Team System
Owner, admin, estimator, sales, crew, and read-only roles. Every team member gets their own login with permissions that match their job.
6 role levels with granular permissions
Invite team by email
Owner controls what crew can see
Separate login for field vs office
AI-Powered
🏆
AI Profit Alert
The system automatically flags any job where your margin drops below 20%. Get an AI-written explanation of what's eating margin and how to fix it before you submit the bid.
Auto-triggers on low-margin jobs
AI explains exactly what's wrong
Catches underbids before they happen
Margin tracking on every estimate
AI-Powered
💬
Voice AI Call Handler
AI answers your inbound calls, qualifies leads, and logs the conversation to the CRM automatically. Never miss a lead because you were on the roof.
Answers calls when you're unavailable
Qualifies and logs leads automatically
Call recording + transcript
Integrates with Twilio
Lead Generation
🌐
Embeddable Lead Widget
A chat widget you embed on your own website. Captures leads 24/7, answers common questions with AI, and sends them straight into your CRM pipeline.
Paste one line of code on your site
AI answers questions automatically
Leads go straight to your pipeline
Works on any website
Online Booking
📅
Booking Page
A dedicated booking page contractors can send to customers. They pick a time, fill out job info, and it lands directly in your schedule. No phone tag.
Custom booking link per contractor
Customer selects time and job type
Auto-adds to schedule
Confirmation sent automatically
Offline Ready
📱
Field Mode — Works Offline
The full app works offline on your phone. Take photos, write notes, log job events, and create estimates even with no signal. Everything syncs when you reconnect.
Full offline PWA — no app store needed
Add to home screen on iOS or Android
Photos, notes, and estimates offline
Auto-syncs when signal returns
Profit Tracking
📈
Job Costing + Margin Dashboard
See your actual profit on every job — materials, labor, overhead, and margin percentage calculated automatically. Know which jobs made money and which didn't.
Real-time margin % on every job
Labor vs material cost breakdown
RSMeans 2025 regional pricing built in
Job costing report per contract
Automation
⚡
Automation Rules Engine
Set rules that run your business while you sleep. Send a follow-up 7 days after an estimate goes quiet. Trigger a review request the day after a job closes. All automatic.
Visual rule builder — no coding
Trigger on estimate, invoice, job events
SMS, email, and task automations
Retry logic with full audit trail
Materials
📦
Material Database
Build your own material price list once and reuse it on every estimate. Update prices in one place and every future estimate uses the new number. No more manual lookups.
Custom material library per contractor
Update prices once — applies everywhere
Regional pricing defaults (RSMeans)
Import your own price lists
Reports
📷
Before + After Reports
Automatically generate a branded before/after photo report for every job. Send it to the homeowner, use it for insurance documentation, or post it as a marketing asset.
Auto-pulls job photos into report
Branded with your company logo
Insurance-grade documentation
Share via link or PDF
Crew Tracking · $9.95/mo
📍
GPS Crew Tracking
Coordinate opted-in active crew from your phone. Geofence jobsites so crew can auto-clock in on arrival. GPS is a $9.95/month add-on; crew capacity follows your active plan and add-on settings.
Live location of opted-in active crew on a map, updated about every 2 minutes
Auto clock-in when a crew phone enters the jobsite geofence
Auto clock-out when they leave, when enabled by company settings
Route history per crew per day for jobsite coordination
Owner/admin visibility controls for crew map access
Works from opted-in crew phones; no separate EstimatorPRO tracker is required
Privacy-respecting: only pings while sharing is active
$9.95/month GPS add-on; crew capacity follows your active plan and add-on settings
Free Trial includes GPS for up to 2 crew so you can test it first
Integrations
🔗
Zapier + Slack + Webhooks
Connect EstimatorPRO to 6,000+ other apps via Zapier, ping Slack when leads come in, or fire events at any custom URL. No backend development needed on your end.
Zapier — paste your Zap URL in Company Setup, flip on which events to send
Slack — paste your Slack incoming webhook, get pings when leads come in or invoices get paid
Custom webhooks — fire events at any URL; full JSON payload, retry on failure, audit log
Events available: new lead, estimate sent, estimate signed, invoice created, invoice paid, job complete, review received
Filter events per webhook — don’t pipe everything everywhere
Test-fire button in settings to verify your downstream endpoint works
Accounting
📊
QuickBooks Sync
Invoices and payments sync to QuickBooks Online automatically. No manual re-keying, no end-of-month reconciliation headache. Set it once, forget it.
One-time OAuth connection to QuickBooks Online
Map your income accounts and payment deposit accounts once
Every invoice created in EstimatorPRO flows to QBO automatically
Every Stripe payment posts to the matched invoice in QBO
Customer records stay in sync both directions
Webhook-driven — turn it off anytime, only enabled events sync
Works with QuickBooks Online — not QuickBooks Desktop
Messaging
💬
Unified Inbox
Every text from a customer lands in one inbox, threaded by customer and tied to their job. Reply from your phone or laptop — they get a normal text from your business number.
Two-way SMS threaded per customer
Captures responses to estimates, proposals, pay links, and follow-ups
Web widget lead chats route here too
Missed-call text-back auto-replies appear as their own thread
Unread badge on the sidebar so nothing gets missed
Team access — your office staff can see and reply too
Runs on your own Twilio number (your account, your pricing)
Pipeline
📋
Sales Pipeline — Kanban
Every lead, estimate, and active job shows up as a card on a drag-and-drop board. See your entire deal flow at a glance. Move cards to update stage.
Default stages: New Lead → Estimate Sent → Follow-Up → Scheduled → Won → Lost
Customize your own stages — add, rename, reorder
Cards show customer name, job value, days in stage, last action
Pipeline total value and win rate shown at top of the board
Drag to move stages — auto-triggers sequences when stage changes
Move to Lost and it asks why — spot patterns over time
Tied directly to CRM — everything’s one system
Automation
🔁
Auto Sequences
Multi-step SMS and email drips that fire automatically after estimates, invoices, and job completions. Never let a lead go cold or an invoice age past 30 days again.
Build your own with the visual rule builder — no coding
Each step: SMS, email, or both — with {name}, {amount}, {review_link} merge fields
Replies route to your Unified Inbox automatically
Mark a job Won and any estimate sequence stops — no awkward texts after signing
Mark a job Lost and a 30-day re-engagement sequence can kick in
Full audit log — every message that sent, when, to whom
Social
📱
Social Scheduler
Draft a post once, schedule it across Facebook, Instagram, and Google Business Profile at optimal posting times. AI writes captions from your job data.
AI writes the caption from your job data if you want — hashtags included
Location-optimized hashtags for local SEO
Schedule ahead or post immediately
Preview each post exactly as it’ll appear on each platform
Post queue shows everything scheduled for the next 30 days
Growth
📉
Growth Dashboard
Where’s your business coming from? One screen showing lead source breakdown, cost per lead, review velocity, and rank tracker movement — your whole marketing picture.
Lead source breakdown: web widget, GMB, referral, direct, paid ads
Cost per lead per channel (if you log ad spend)
Review velocity — stars gained per month vs competitors
Rank tracker movement on your target keywords
Competitor threat level shifts week-over-week
Spot the channel that’s actually working, then double down on it
Reports
📈
Reports Dashboard
One screen, filter 7d/30d/90d/year. New leads, estimates sent, close rate, revenue collected, avg deal size, reviews. Export to CSV for your accountant.
KPIs: new leads, estimates sent, signed, revenue, close rate, avg deal
Charts: revenue by month, pipeline funnel, estimates by roof type
Filter by date range: 7 / 30 / 90 days, or year-to-date
Export any report to CSV for your accountant or tax prep
14 days full access. No credit card. Explore the tools before you subscribe.
Access to InstaMeasure satellite measurement features
All 35+ tools unlocked
AI Scope Writer (15 credits/day)
Estimates, proposals, contracts
Insurance claim reports
14 days — no card needed
⚡ Locks at $49.95 — Goes to $69.95 July 1st
Starter
$49.95/mo
Goes to $69.95/mo July 1st
InstaMeasure IncludedUsage limits shown in account
Lock in $49.95/mo now — goes to $69.95/mo July 1st. Your price is yours forever once locked.
InstaMeasure satellite measurement features
All 35+ tools
AI Scope Writer (75 credits/day)
Insurance claim reports
Cloud save across devices
Payment links
Cancel anytime
Most Popular — $79.95 Now, $99.95 July 1st
Pro
$79.95/mo
Goes to $99.95/mo July 1st
InstaMeasure IncludedUsage limits shown in account
For active roofing businesses doing serious volume with priority support and the full growth engine.
InstaMeasure satellite measurement features
Everything in Starter
AI Scope Writer (300 credits/day)
Full reputation + growth engine
Marketing suite
Priority support
Need heavier measurement usage?
Usage limits and available upgrades are shown in your account and checkout flow.
Verify every satellite measurement on-site before ordering materials.
Got Questions
We've Got Answers.
InstaMeasure is our satellite roof measurement technology. Type an address - the roof outline draws itself using AI detection across building data sources. Square footage, pitch, and perimeter are calculated instantly. One click pushes everything into your estimate. Usage and availability are governed by the limits shown in your account and checkout flow.
InstaMeasure access is included in the workflow. Trial and paid-plan usage limits are managed through your account and checkout settings, so contractors see the current limits before committing.
No — never. You connect YOUR own free Stripe account in Company Setup. When a customer pays an invoice, the money goes directly from their card to your Stripe account. We never see it, never touch it, never hold it. Every contractor has their own completely separate Stripe account. Setup takes about 5 minutes: stripe.com → create account → Developers → API Keys → copy Secret Key → paste in Company Setup → done.
If you bought every tool EstimatorPRO includes separately - estimating software, satellite measurement access, photo management, reputation management, digital signatures, invoicing, time tracking, SEO tools, and scheduling - you could easily spend hundreds per month. EstimatorPRO keeps the core roofing workflow under one login at $49.95/mo.
No download, no install, no app store. Works in any browser on any device. You can add it to your phone's home screen as a PWA and it behaves like a native app. Your data syncs across all your devices automatically through cloud save.
Winston Marsden built it through Pascat Graphics & Marketing (founded 1999). Winston worked roofing at 16, ran his own roofing company in his early 20s, did painting and drywall, and has spent 25+ years doing marketing for roofing and exterior contractors. He built the tool he wished he had when he was on the roof. Call him directly at 434-207-2831.
The AI Scope Writer is a conversational AI tool inside the estimate builder. Instead of filling out a form, you just describe the job in plain English — "22 square metal roof, insurance job, chimney flashing needs replacing" — and it writes a professional scope of work paragraph. You can then ask it to refine: "make it shorter," "add warranty language," "use carrier-ready language for the adjuster." When you're happy, one click drops it into your proposal. AI credits are included with every plan.
The Insurance Claim Report is a full claim management and reporting system. You enter claim details, adjuster info, and line items with unit pricing — the app auto-calculates RCV, depreciation, deductible, overhead and profit, and net ACV. AI writes the damage narrative from your job data. The printable report includes a line item table, financial summary, matching materials language, and signature blocks — everything an adjuster needs in one document.
Call or text 434-207-2831 Monday through Friday 9AM-6PM. Email support@estimatorpro.co. Use the RoofBot chat on this page or in the app anytime for instant answers. Real people, not a ticketing system. We typically respond within a few hours.
Get In Touch
Let's Get You Set Up Today
Fill out the form and we'll get your trial code to you fast — usually within a few hours. Or just call us direct.